Maybe not today, but back in 1931 in the town of Wall, South Dakota, a struggling pharmacist and his wife were just about to give up on making a go of it in this out-of-the-way hole in the wall (pun intended). But, with the creation of Mt. Rushmore just down the road, the wife convinces the husband to give it one more summer, thinking all those tourists needed a place to stop after a long day of travel. So, with the help of some strategically placed signs offering free ice water, the crowds started showing up at Wall Drug and the rest is history. Today, upwards of 20,000 people visit Wall Drug on busy summer days and the little drug store now features a mall, restaurants, two live cowboy orchestras, art galleries, and a western entertainment center. Oh, and they still give away free ice water -- 5,000 glasses every day during the summer.
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